A few recommendations I can make, before pushing too far into the realm of techniques and my past experience.
a). Practice... practice practice practice. The more photos you take the better you become, simple as that.
b). Know your audience and keep the consumer in mind. Remember, you are not taking photos to display at your friends gallery or at an art expo at the beach. You are creating images that need to sell, and as such need to appeal to your buyers. A business needs photos of boardrooms, employees, business suits, laptops. A travel company needs photos of the beach, of snow, of skiing, of young couples having fun, of old couples having fun. You can see where I am going with this, I'm sure. You need the images to appeal to a wide variety of potential buyers.
c). Never imitate. Instead, make it better. If you see an image that inspires you, do not duplicate it... make it better. Take that idea and mold it into your own vision, take inspiration from it and visualize how you can take that 9.5 and make it a 10.
These three points have been invaluable to me! I hope they help you as well.
And of course, at somepoint, picking up a camera
More to come! Keep an eye out.
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